Overall Summary

LIKES

• Sharekhan ensures convenient trading to all its customers by providing different trading platforms including online browser-based training, installable terminal, trading through mobile and in person trading.
• Call and trade facility is free of cost.
• Online workshops, seminars, and classroom training is provided.
• Transferring shares through sharekhan from and to the DP account is absolutely free of charge.
• Online funds transfer from the bank account and Funds pay-out to the bank account is not charged by sharekhan.

DISLIKES

• After hours order placing facility not provided.
• Mobile apps as the trading platforms are just average and require more prominent features for smooth performance.
• Low exposure is given.

COMMISSIONS AND FEES

SHAREKHAN ACCOUNT OPENING CHARGES

SHAREKHAN BROKERAGE CHARGES

SHAREKHAN TRANSACTION CHARGES

 SHAREKHAN MARGIN

RESEARCH

Sharekhan was incorporated in February 2000 and is currently known to be the 3rd largest stock broker in India. Sharekhan has its official website Sharekhan.com through which it provides brokerage services and also through its 1800 offices, including branches and franchises in over 550 cities in India.

Until December 2018, sharekhan had over 17lakh customers as sharekhan provides services to all kind of customers, which includes individual investors, corporations, institutions, and NRIs.

Sharekhan offers a wide range of investment options to its customers along with news regarding share market, research reports, mutual funds, IPOs and more.

Since sharekhan is a full-service broker, regular tips, advice, and recommendations are offered by the in-house research team. These tips focus on both the fundamental and technical analysis, hence helpful for long-term traders as well as short-term traders.

However, the quality of these recommendations, research and tips seem to be average as yet.

Sharekhan usually provides their representatives or relationship managers to its clients in order to give service in the management of portfolios.

It also provides a variety of account to meet customers’ needs-

• Classic Account
• Trade Tiger Account
• Platinum Circle Account

Sharekhan research team makes sure its customers receive news, stock tips, and market reports regular through email, SMS and on the official website.

Research and recommendations are bifurcated according to the customer’s investment objectives. Sharekhan has bifurcated and made the following groups:

• Research for traders
• Research for investors
• Research for mutual fund investors.

Sharekhan offers various research products within every research category. Thus, customers can select products based on their preferences.

CUSTOMER CARE

Customers tend to expect higher from Sharekhan in terms of customer service since Sharekhan is one of the biggest names in stockbroking in India. Sharekhan provides the following communication channels to its customers:

• Toll-free number
• Email
• Phone
• Chat
• Social media
• Sub-brokers and Franchise offices

Sharekhan always tries to keep up with good customer service and thus provides various communication channels to always be in contact with its clients. Support executives are well trained and often speak in different languages, suiting the needs of users.

Sharekhan is known to provide desired customer service to its clients and thus holds one of the highest customer base in India.

SHAREKHAN TRADING PLATFORMS

ShareMobile-Mobile Trading app

Sharekhan provides an online mobile Trading app-ShareMobile, from which traders can trade in equity, currency, Equity F&O, and commodity by using this app anywhere and anytime at their own comfort. The app is available on both Android and iOS devices and allows to trade at BSE, NSE, MCX, NCDEX. The app provides many features to its users such as live reports, online fund transfer, live streaming quotes and charts, monitoring portfolio and much more.

FEATURES:

• The home screen of this app shows stock market indices from a macro level.
• Market watch feature available from where users can get information, select any scrip, get charts for technical and fundamental analysis etc.
• News related to stock market, commodity/IPO space is currently shown on the app.
• Users seeking derivative trading can perform advance future and option search.
• Currency trading is also possible on this mobile trading app.

Sharekhan Trade Tiger

Sharekhan trade tiger is a terminal built trading platform which is required to be installed on a desktop or laptop by the users

The platform allows to trade or invest in Equity, Currency, Commodity, and Derivative Trading. The platform has many features that make it easier for users to trade.

FEATURES

• Market watchlists can be created along with an option to add different trading and investment instruments.

• Shortcut keys available for the ease of users and thus create a user-friendly environment.

• Chart with indicators for technical and fundamental analysis available. It provides 30 to 90 charts daily with 30 indicators for technical analysis.

• Calculators such as Brokerage calculator, span calculator, premium calculator and more available on the platform.
• Get access to regular market news and feeds across NSE, BSE, MCX and more.
• Facilitates online fund transfer by linking 14 banks to the trading account.
• Research desk option where investors can get daily tips, tricks, and recommendations and make investment decisions.
• Customization of layouts, fonts, shortcuts etc. can be done by the users according to their preferences.

SHAREKHAN MINI

Sharekhan introduced a browser-based mobile trading solution known as Sharekhan Mini. It primarily launched this for people residing in small cities and villages and thus performs smoothly in conditions with low internet bandwidth and can be used with 2G internet as well.

FEATURES:

• Through charting and available company information, users are able to perform basic analysis for investment purposes.
• Users can invest in Equity, commodity, currency and mutual funds.
• This shows data points such as 52-week high/low, gainers and losers of the day and much more.
• Users need to have a login ID, membership password and trading password to access sharekhan mini.
• It provides the latest market news for the day and research reports.
• It keeps you updated with different indices at both domestic and global levels.
• Span calculator feature offered which will enable users to figure out the span margin.
• Trade in currency segment and NSE & MCX Indices available.
• Research and recommendation on different scrips are given regularly.
• It gives access to features such as Marketwatch, order page, charts and much more.

SHAREKHAN NEO

Sharekhan introduced this in order to provide robo-advisory and automated recommendations without getting involved humans.

Specific information is required to be mentioned and then tool with recommendations will show up, telling where money should be invested along with holding period and risk level.

Specific details that need to be entered can be investment objective, preferred investing period and more. This works towards:

• Goal planning and risk profiling
• Personalized investment guidance
• Portfolio monitoring

It provides 6 recommendations according to the information you provided. This tool broadly provides an idea of how you should manage your portfolio along with the distribution of funds in each recommended category.

EDUCATION

Sharekhan provides a SHAREKHAN CLASSROOM, where traders or investors can learn more about the concepts of trading and investment in Indian stock market. It offers various share market modules for traders and investors. Also, trading application demonstrations are provided regularly.

For investors, it has modules such as:

• Wealth with mutual funds
• Goal Planning
• Investment for beginners

The following modules are helpful for traders and users who aim for short-term profits:

• Intraday trading
• Positional trading
• Option trading
• Currency trading

Modules for future and options trading are present as well.

Additionally, demos of online trading apps such as Sharekhan mobile app, trade tiger etc. are provided to its customers.

OTHER NOTES

HOW TO OPEN AN ACCOUNT

You would require a Trading and Demat account to trade in equity and invest in equity with Sharekhan.

You can open an online trading and demat account with sharekhan in 2 ways:

• Go to sharekhan official website and go to an option, ‘open an account’. Once you do it and put in your contact details on the right side of the page, a sharekhan advisor will get in touch with you to set up a meeting either at your home or office. There you can ask for detailed information and demo of sharekhan offerings for opening an account.
• Another option is to search for a local office of a sharekhan sub-broker and contact them. They will get back at you and arrange a meeting where you can get further details.

FINAL THOUGHTS

Sharekhan may not be a reliable broker for intraday or regular traders, since brokerage paid in intraday trading to a full-service broker may burn a hole in traders’ pocket and eventually losing profits.

Whereas, traders or investors who seek high trust from a broker and have no issue in paying premium brokerage, sharekhan can prove to be the key to them.

In terms of trading platforms, sharekhan trade tiger can be beneficial for traders, whereas, other platforms should look for updates and new features.