Lessons that most entrepreneurs learn the hard way

Lessons that most entrepreneurs learn the hard way

Lessons that most entrepreneurs learn the hard way

Being an entrepreneur is living through risk and failures. A great idea is never enough to make businesses soar, it takes a strong team, tons of patience, lots of failures millions of tough decision-making days. It is a long and exhausting cycle that is loaded up with moments of success and failures, and sentiments of self-uncertainty. People who get successful in entrepreneurship grasp these lessons and use them as fuel to move further along the way.

Let’s look at some important lessons that most entrepreneurs learn the hard way.

Keep learning

No matter what industry your business functions in, you will always have chances to learn.  Most successful entrepreneurs set out time for learning and reading. They are constantly motivated to learn and will never miss an opportunity to expand their knowledge.

‘’My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had – every day I’m learning something new.’ – Richard Branson, Founder of Virgin Group

Time is the greatest resource

It is imperative to value time and understand the sensitivity of time in your business. Most businesses fail because of untimed decision making. The startup ecosystem is highly time-sensitive and with every passing minute, a new change occurs. So keeping up with time and prioritising time over everything is extremely important.

‘’Get clear on what gives your life value and what your time is worth’’-  Kevin Harrington, American entrepreneur

Believe in yourself

Most entrepreneurs stop believing in themselves after a few setbacks. They start questioning their worth and their decision of starting the business. Don’t let that happen to you. If you lose your ‘spark’ of self believe, how will anybody else trust you and your business?

‘’Don’t let the noise of other’s opinions drown out your own inner voice. And most important, Have the courage to follow your heart and intuition.’’- Steve Jobs

Build a strong team

You can’t win the world alone. You have to walk with a team and a good team has the ability to take the business at higher levels and grow.  A team should have people whose strengths and intelligence complement each other. People are the greatest investments in business and choosing the right people will bring success to your business.

‘’Your team is one of your most important investments, and if you are careful about hiring only the best people, it will pay dividends.’’- Sheila Johnson, CEO, Salamander hospitality

Passion chooses you

Most of the times, entrepreneurs push themselves to find interest in things they don’t like, just because that particular thing might provide them with potential growth opportunities. But as Confucius famously said: “Choose a job you love and you will never have to work a day of your life.”, it is important o choose your passion when it comes to startups. You can’t force yourself to find interest in random things, you won’t be enjoying what you do. So follow your passion and enjoy what you do.

‘’One of the huge mistakes people make is that they try to force n interest on themselves. You don’t choose your passions; your passions choose you.’’- Jeff Bezos, Founder and CEO, Amazon.

Bursting some myths around entrepreneurship

Busting some myths around entrepreneurship

Bursting some myths around entrepreneurship

India’s business horizon gloats of a few startups, some around 200, in last one year. With the change in technology and the growing market, one thing that continues striving in entrepreneurs is their risk-taking ability. But in spite of this, 90% of startups fall flat, and there are factors other than just ideas being obsolete. There are a lot of myths buzzing around entrepreneurship and the Indian startup ecosystem. These myths misguide aspiring entrepreneurs and they end up doing the wrong things. So let’s see and burst a few common myths about the startup ecosystem.

  1. `Venture capitalists are the best for funding

On an approximate, VC funds only about 3,000 startups in a year and just one-quarter of those fundings are for startups or seed companies. This myth misguides a lot of entrepreneurs to planning their business model on seed fundings. There are other ways of fundings, like bootstrapping or crowdfunding that can help you get the same amount of funds, as the VC.

  1. A startup requires a lot of funds

NO! Startups do not require a lot of funds. Most businesses run on this myth and fail within some years of operation. A business can be started with something as less as INR 50, 000. Fundings can be done from other ways also, not just by starting big.

  1. An attractive industry is the first preference

As much as it would look true, it is not. In fact, entrepreneurs look for just the opposite. They look for industries where they would get low competition and since chances of innovation are less in a low industry, the chances of success for innovative startups are good.

  1. Entrepreneurs depend on luck in their industry

Sure entrepreneurship is risky, but it isn’t gambling. An entrepreneur, researches, reads, understand the market from all aspects and then takes a decision. The industry is not depended on luck, it is like walking on a thin line between potential and risks.  The risk is always calculated and every outcome is a result of careful and analysed steps.

Read More: 4 challenges faced by every entrepreneur

opening a Demat account

Things to keep in mind before opening a Demat account

Things to keep in mind before opening a Demat account

When you’re playing dmintion, a badminton rocket, a shuttle cork and a net re respectively the most essential thing you need. Similarly while playing the stock market, the most essential thing you need, is a demat account. But what is a demat account? A demat account holds all your fiancial securities, in electronic form. Before you enter the stock market, it is important that you open a demat account. Opening a demat account is no major task, there are a lot of brokers tht can let you open your demat account for free or for a minimal amount.

Since your Demat account holds the details of the most important of your financial investments in electronic form, being concerned over it is natural. Therefore, you need to look at a few things before you open a Demat account.


Transaction of shares takes place through brokers. There are two types of brokerage firms- discount brokers and full-service brokers. A discount broker will allow you to trade only in equity and F&O, but a full-service broker will allow you to invest in personal finance, like mutual funds and IPO. Before opening a Demat account, you have to choose the broker you want to open an account with.


Every broker charges different fees and brokerage charges. But before you go for a partivular broker, it is important you understand brokerage charges, as well as account opening charges, very carefully.


Brokers provide different types of software. Before associating with a broker, you have to ensure that the software they use is user friendly and you are comfortable with it. Getting involved with a cluttered, technically complicated software will make trading difficult for you.

Online support

While trading, there will come a point when you will need your broker’s assistance. Make sure the broker you associate with, provides quick support. Check about the back end support provided by the broker and the accessibility of the customer support team.

Find a nominee

In case of your demise, all your investments go to your nominee. Thus, before you start trading, make sure you have a nominee who is aware of your investment goals and can take your investment forward, in case of any mishap.

Click here Free Open Demat Account

Read More: Open Demat Account with Zerodha

Indian startup ecosystem

3 horsemen of the Indian startup ecosystem – Startup India

3 horsemen of the Indian startup ecosystem

The Indian startup biological system has advanced progressively in the last two decades. A few startups were established during the 2000s, however, the environment was as yet dormant as just a couple of investors were active and the number of help associations, for example, incubators were restricted.

Startups in India, have gotten expanded lately. Their numbers are on the rise and they are currently being broadly perceived as significant drivers for development and job opportunities. Through the advancement and adaptable technology and innovation, startups can go about as drivers of transformation and development.

But what drives the Indian startup ecosystem? Read along.

The market

As the Indian economy keeps on developing, incomes and buying power are expanding consistently. The upper-middle-income and high-income segments of the populace is expected to reach one out of two families by 2030, from being one of every four families today, adding to the rising consumption. The richness in culture, ethnicity, language and religion is a boon for startups. Finding solutions for a pan India market enables the startups to uptake their `business in other geographies too.

Government support

With a lot of g0overnemnt initiatives like ‘Startup India’, the government has shown its extensive support in helping the Indian startup ecosystem grow. Expected to create more job opportunities, startups are important drivers of the Indian economy. Thanks to various government schemes and benefits, So far, 14,036 startups have been recognised according to the definition of the Department of Industrial Policy and Promotion (DIPP); 660 startups have received business support, and 132 have been funded


Technology is changing at a fast pace, and with technology, newer things are coming up every day. Startups that are making the best use of technology and combining it with innovation are soring high. Technological change is the reason behind low product development costs and easy access to the consumer market. With a lot of changes in the digital functioning, including unique identification code for each Aadhar Card holder, it has become easier for startups to target their customers and with more and more people moving to e-wallets for their payments, financial inclusions are also easier for companies.

Read More: 70% of startups are struggling to survive amid the pandemic

70% of startups are struggling to survive amid the pandemic

70% of startups are struggling to survive amid the pandemic

70% of startups are struggling to survive amid the pandemic

The Covid-19 pandemic and inevitable lockdown have affected numerous organizations and the most noticeably awful hit have been the small and medium endeavours and the new companies. Around 70% of the new companies expressed that their business has been affected with 12% closing activities and 60% working with interruptions, as per a survey on the ‘Effect of Covid-19 on Indian Startups’ directed by Federation of Indian Chambers of Commerce and Industry (FICCI), together with the Indian Angel Network (IAN).

In the wake of studying around 250 new businesses from everywhere India, the overview found that solitary 22%  have money stores to meet the fixed cost costs of their organizations throughout the following 3-6 months. It additionally indicated that 68% of the new businesses are significantly chopping down their operational and authoritative costs and near 30% of the organizations expressed that they will lay off workers if the lockdown was broadened excessively long. 43% of the new businesses have just begun compensation cuts.

Other than 250 new businesses, 61 hatcheries and investors took part in the survey. 96% of the investors expressed that the interest in startups has been affected by Covid-19 and 92% believe that startup investments will continue to be low in the next half a year.  The diminished financing has driven startups to stop their business advancement, fabricating exercises and has brought about a loss of project orders. The overview featured the need for an earnest help bundle for startups and ventures including conceivable buy orders from the government, and tax reliefs. Further, immediate financial help measures including payroll grants should be given.

If we compare the areas of investment in pre and during Covid-19 time, we’ll see that 35% of the investors are looking at interests in medical care startups, followed by EdTech, AI/Deep Tech, FinTech and Agriculture. Around 44% of the hatcheries featured that their everyday activities have been significantly affected by the Covid-19.

While startups in EdTech, e-commerce and travel-tech have seen tremendous growth in the lockdown, the hit hs been awful for most of the startups. While some damages could be temporary, there are some major changes that the pandemic imposed on startups. These changes are now responsible for shaping up the startup ecosystem in India.

Read More: What is so special about India’s startup economy?

4 most important factors determining investment choices

4 most important factors determining investment choices

4 most important factors determining investment choices

Investment is a domain that can help you expand your knowledge in the horizon of finance. The typical investment world started with traditional means like gold and real estate, but now we have expanded to invest in other investment options like commodities, funds, bonds, equity, to name a few. The investment world is full of options and each option has its own benefits and returns. But how do we decide if a particular investment is good or bad? What influences our investment choices? Let’s see.

Investment goals

Investment goals is the biggest influencer of our investment choice. Goals can be short term or long term, depending on the desired return. As per your goals, you can sit and list out all the investment options available to you and then make an investment decision.

Amount of investment

Every investment option requires a different amount of capital. The amount of capital you have to invest is one of the biggest influencers of your investment choices. If you hive a large sum of money, you might think of investing in commodities or real estate, but if you are planning to invest with a moderate or low capital, stocks can be a good option for you.

Risk involvement

There is a lot of risk and anxiety that comes along with an investment. So deciding on the amount of risk that you can take, is an important factor in deciding your investment options. It is established the higher the risk involved, the higher will be the return on investment. Some people might even choose to take lower-risk investment and agree to the lower return. Some investment options for high-risk takers involve equity, while for low-risk takers, real estate and fixed deposit can be a good option.

Emotional stability

In a domain such highly dominated by risks, emotions influence decisions a lot. Emotions change with each risk and thus, it is important to keep emotions in check. For say, the stock market is a marketplace where bulls and bears are constantly changing.  Thus, emotions keep changing with every change, making it difficult for people to decide whether to hold or encash stocks.

Other than these four factors, there are a lot of other factors that affect decision making power for an investor. Some of these factors are the duration of the investment, income, need for liquidity, tax liability, etc. keeping these factors in mind, it is advised that investors create a strategy that helps them build a better portfolio and increase the chances of an optimal return.

Read More: Smart ways to raise capital for your business without an investor

Lessons to learn from top investor’s failures

Lessons to learn from top investors failures

Lessons to learn from top investors failures

Remember when Eleanor Roosevelt said “Learn from the mistakes of others. You can’t live long enough to make them all yourself.”? Every investor makes mistakes and some huge mistakes at that. The idea is to make mistakes, learn from them and strive towards being a better investor, by each passing day.  As they say, nobody is born perfect, let’s look at some of the best investors and the lessons that they learned, the hard way.

Warren Buffet

Everyone knows him, right? But did you know in 2016 Buffett bought an 11% stake in Delta, 10% of American and Southwest Airlines, and 9% of United Airlines, but the investment backfired and in 2020, he sold the stocks at a loss, saying ‘’“The world has changed for the airlines. The future is much less clear to me.” This resulted in a US$49.7 billion quarterly loss for Berkshire Hathaway.

Lesson learnt

  • Sometimes it is necessary to accept that you made a mistake and try to cut your losses.
  • When evaluating a company, look at the quality of the company and only after you have confidence in the quality of the company should the price be evaluated.

Benjamin Graham

Benjamin Graham, better  known as “the father of value investing” was Warren Buffet’s mentor. Graham believes that patience is an important aspect in the investing world. “The intelligent investor is a realist who sells to optimists and buys from pessimists.” – Benjamin Graham.


Graham believes that an investor should be patient when the market is greedy, and should be greedy when the market is fearful. In a simple strategy, he becomes the seller when the market is greedy and the buyer when the market is fearful.

Carl Icahn

Carl Icahn is a private equity investor and a corporate raider. Starting 2004, Icahn invested US$191 million in Blockbuster, the world’s biggest video rental company at that time. Icahn used his position on the board to push for expense cuts, the board forced the then CEO out, and the new CEO reversed the changes, and customers abandoned Blockbuster in droves. In March 2010, Icahn sold his Blockbuster shares at an average price of US$0.26 per share, losing 98%.

Lesson learnt

 The most important lesson investors need to learn from Icahn’s fisco is that they should be aware of the loss version. Trusting the senior management is very necessary, and even as a member of board, it is important to trust their strategy and decision.

Dennis Gartman

Dennis Gartmann is the publisher of ‘’Gartman letter’’,  daily commentary of daily markets.  Be patient with winning trades; be enormously impatient with losing trades. Remember it is quite possible to make large sums trading/investing if we are ‘right’ only 30% of the time, as long as our losses are small and our profits are large.” —Dennis Gartman

Lesson learnt

  • Wait for winning trades, don’t sell at first signs of profits
  • Investors should be fine with losing a bit of money, but they shouldn’t be okay with letting winning trade go by and lose a lot of money.

Read More: 4 challenges faced by every entrepreneur

Challenges that every startup faces to survive

4 challenges faced by every entrepreneur

4 challenges faced by every entrepreneur

Startups are not only about making profits but they also create employment. With various small schemes launched by the government for startups, small businesses are growing extensively. But as good as it looks, startups are very challenging and keeping a startup functioning and maintained takes a lot of efforts. So let’s look at some challenges that every startup faces at one point or the other.

  1. Managing financial resources

No matter how much money you start your business with, at some point of time, you will need other financial resources. Every startup faces a challenge with financial resources. Getting a business funded is the biggest challenge for entrepreneurs. Most businesses owners keep some amount of funda side for the worst-case scenario.

  1. Making communication and marketing strategies

Given the high level of competition, it is very necessary that a business stands out, compared to its competitors. Businesses need to communicate with their audience and market their product with an aim to create a unique image of their product. Most business struggle with creating good communication and marketing strategies.

  1. Team building

Sure there is a plethora of talent out there, but team building also focuses on having like-minded people together and bringing everyone else on the same platform. Building a team that can take your business forward is the most important thing you need to do. While a good team has the potential to take business to unimaginable heights, a weak team can ruin every growth opportunity that the business gets.

  1. Decision making

Small businesses face this challenge a lot. Making decision gets a bit difficult when you start thinking about its consequences on your business. Another factor that highly affects your decision making skills, is self doubt. The confidence to take decisions, big and small without hesitating or thinking much comes only with time and experience.

Top 5 startup sectors Likely To Grow Post COVID-19 Pandemic

5 startup sectors with growth potential post 2020

5 startup sectors with growth potential post 2020

The COVID 19 pandemic has proved to be a game-changer in a lot of aspects. Be it the working environment across the country or the healthcare, every sector is now getting ready to embrace the new normal. It is clear that MSMEs are suffering a lot in this situation, while some businesses have been hit badly due to the pandemic, there are some industries that started growing amid the pandemic. There was a whole untouched market which is now being explored, making the way for many existing sectors to bloom post-COVID.

Here are some sectors that are likely to grow post-COVID. 

  1. EdTech

With all the schools being shut and 100% of the education moving online, edtech sectors have seen tremendous growth. With institutions shifting to online teaching method and parents scared of sending their children for physical learning, ed-tech is tapping on every entity possible. Students from every COVID affected nation, every school are coming together for online learning on these EdTech platforms.

  1. Workspace management

Along with education, COVID has changed the way office function. With businesses practising cost-cutting effectively, and remote working culture, managed workspace is helping corporates fulfil their needs of compact and cost-efficient workspaces.

  1. Healthcare and well-being

The pandemic gave a harsh reality check about poor healthcare facilities across the world. The health emergency has made people paranoid about their immune system and these people will now do anything to stay fit and healthy. With new innovation ideas and new startups emerging in the sector,  the health and wellness industry is already on its way to become the one with mo9st growth potential in the future.

  1. E-commerce

S stated earlier, people are now paranoid and will refrain from visiting anything crowded like grocery mart, shopi9ing complexes, etc. So what’s the alternative? E-commerce! E-commerce has provided safe and hygenic deliveries to all the essentials, while maintaining social distancing.  Due to these factors, the e-commerce industry is all set to grow its customer-retail operations and is also largely supported by the ever-changing technology.

     5. Entertainment

In the 6 months of staying at home, what did people spend most of their time doing? The answer is clear, either binge-watching on OTT platforms like Netflix and Prime or playing games online. So where is the entertainment sector ex[pected to go? The answer is right in front of us. Being the time-efficient and more p[ersonalised versio0-n of entertainment, OTTs and online games have made their way through people’s hearts, very swiftly.

Countries that are making it big with FDI in India

Countries that are making it big with FDI in India

Countries that are making it big with FDI in India

In 2019, India received $51billion of foreign investment, becoming the 9th largest recipient of Foreign Direct investments (FDI) l. According to The World Investment Report 2020 by the United Nations Conference on Trade and Development  UNCTAD, there was an increase from the 42 billion dollars of FDI received in 2018 when India ranked 12 among the top 20 host economies in the world.

Let’s have a look at the countries investing the most in India. The countries mentioned below, are in no particular order


The strategic ties between India and France have been going on for over 20 years now. The two countries have supported each other in playing a key role in helping the economies grow. The trade-in goods between India and France is expected to increase to US$16.7bn by 2022. The partnership also promotes the Make in Indi initiative by for Indian and French defence enterprises to enter into arrangements for co-development and co-production of defence equipment in India. DRDO and SAFRAN discussions and Rafale re some of the benefits that come from this partnership. Some of the French companies that have created their identities in India are Saint Gobain, Renault, Rafale, Schneider electric and PSA.

The United States of America

Nothing defines a ‘’ dedicated follower’’ for American companies like an Indian consumer does. India America business deals are known to the world and every Indian consumer is aware and an active user of American products. From cocoa cola to the search engine giant, Google, American companies have been fulfilling the indispensable needs of the Indian market. With companies like Coca-Cola, Ford, Pepsico, Adobe Systems Incorporated and Microsoft Corporations, to name a few; the Indian-American ties are creating opportunities for India to place itself as an alternative to China to the international market.


The indo-german trade has been going on since the 16th century. India has as many as 1,600 German companies and over 600 Indo-German joint ventures in operation. Seeking investments in areas of smart city construction and construction of airports, FDI from Germany was at a cumulative amount of US$ 4.50 bn till 2017-18, increasing more than 41% from 2013-14. Some of the big names that re making it big in India are BMW, Merk, Volkswagen, Bosch and SAP.


Japan and India share strong business ties when it comes to infrastructure and automobile. In 2017, India-Jpn corporation east forum was set up to add to India-Japan corporation. With leading the automobile industry in India since years, Japan proposes to triple infrastructure orders to about US$300 bn by 2020. Round 1,305 Japanese companies are registered in India, including Mitsubishi, Honda, Toyota, Suzuki and Sony.

United Arab Emirates

India has strong bilateral ties with the whole of the middle east, especially UAE. The Abu Dhabi Investment Authority (ADIA) has announced its decision to invest US$ 1 bn in the National Investment & Infrastructure Fund. Cumulative foreign direct investment (FDI) equity flows from UAE into India reached US$898 mn in 2018-2019. UAE plans to invest in India’s agriculture sector, focusing mainly on imports of horticulture and food grain products